How to Sell a House on Facebook Marketplace: The Ultimate Guide

by | May 20, 2022 | Selling Advice

If you’re looking to sell your house quickly and for a good price, Facebook Marketplace might be the right solution for you.

In this post, we will walk you through seven easy steps that will help you sell your house on Facebook Marketplace.

By following these tips, you’ll be able to find a buyer for your home in no time!

What is Facebook Marketplace?

Facebook Marketplace is a feature on Facebook that allows users to buy and sell items within their local community.

To access the marketplace, simply go to the Explore section of the Facebook app and tap on the Marketplace icon. From there, you can browse through listings or search for specific items.

If you see something you like, you can contact the seller to arrange a meeting. Facebook Marketplace is a great way to find deals on used items, and it’s also a great way to declutter your home by selling unwanted items.

Plus, since all transactions take place within your local community, it’s easy to meet up with buyers and sellers in person.

close up of the facebook app icon on a mobile phone

Is Facebook a good place to sell a house?

Yes, Facebook is a great place to list and sell a house. When it comes to selling a house, there are a lot of different factors to consider. One of the most important things is finding the right platform to advertise your property on. In recent years, more and more people have been using Facebook to sell their homes.

Here are a few reasons why Facebook is a good place to sell a house.

A large audience of potential buyers

Facebook Marketplace is a great way to reach a large audience of potential buyers. With over 2 billion active users, there’s a good chance that someone looking for a new home will see your listing.

No cost to list your house

Listing your home on Facebook Marketplace is free, so you won’t have to pay any commission fees.

Target specific areas and people

You can target your ads specifically to people who are interested in buying a house in your area.

Full control

You’ll have complete control over the sale process, from setting the price to negotiating with buyers.

Direct communication

You can use Facebook’s messaging platform to communicate with any potential buyers directly to answer any questions that they have.

Zero agent commissions

Selling your house on Facebook is a great way to avoid paying agent commissions and save yourself a lot of money in the process.

So if you’re looking for a wide reach, free listings, and control over the sale process, listing your home on Facebook Marketplace may be the right choice for you.

a couple standing next to a for sale sign in front of their house

Disadvantages of selling on Facebook Marketplace

While selling your house on Facebook marketplace may seem like a quick and easy way to get rid of your property, there are a number of potential disadvantages that you should be aware of.

Poorly priced home

Unless you’re experienced in real estate, it can be difficult to price your home properly on Facebook Marketplace.

Bargain seekers

There is no guarantee that buyers who express interest on the platform will follow through with a purchase. Buyers on Facebook Marketplace are often looking for a bargain, which means you may not receive your full asking price.

Spam messages

When listing items on Facebook Marketplace, you may get spam messages from fake profiles or from people who are trying to get you to click on a link to an website. If you do get these types of messages just mark it as spam and move on.

Overall, while Facebook Marketplace can be a helpful tool in the process of selling your home, it’s important to be aware of the potential drawbacks.

What to do before posting on Facebook marketplace

Creating a listing for your house on Facebook Marketplace is quick and easy but first, there are a few things you’ll need to do before posting:

Take your listing photos

When you’re selling your house on marketplace, first impressions matter. That’s why it’s so important to take high-quality listing photos that show your home in its best light.

Luckily, you don’t need to be a professional photographer to get great results. With a few simple tips, you can capture beautiful photos that will help your home stand out from the competition.

First, make sure the rooms are clean and clutter-free. This will help the camera focus on the features of the room that you want to highlight. Next, open up all the curtains and blinds to let in as much natural light as possible.

Finally, use a tripod or set the camera on a timer to avoid blurry shots. With a little effort, you can take stunning photos that will help your home sell quickly.

photo of a kitchen by Christa Grover

2. Write your marketplace description

It’s important to write a great marketplace listing description that will capture the interest of potential home buyers. Here are some tips to help you get started:

First, highlight the unique features of your home. What makes it stand out from other homes on the market? Be sure to mention any special amenities or features that would be appealing to buyers.

Next, focus on the location. What are the best things about living in your neighborhood? Mention nearby parks, schools, shopping, and restaurants.

Finally, describe the home itself in detail. Include information about square footage, the number of bedrooms and bathrooms, and any other details that would be important to buyers.

3. Price for your home

One of the most important parts of your marketplace listing is setting the right price.

If you set your price too high, your home may end up sitting on the market for months without any offers. On the other hand, if you set your price too low, you could miss out on thousands of dollars of equity.

So, how do you strike the perfect balance?

One approach is to look at recently sold homes in your neighborhood on Zillow or Redfin and compare their prices to your own home’s features.

If your home has more bedrooms or a bigger yard than recent sales, you may be able to justify a slightly higher price.

Another option is to ask a real estate agent for their opinion on what your home is likely to sell for.

Even though you’re not using an agent to sell your home, they may be willing to provide you with a free market analysis.

Finally, don’t be afraid to start high and then come down if you don’t get any offers within the first few weeks. Remember, it’s better to get a higher price for your home than to leave money on the table.

How do I create a listing on Facebook marketplace?

Now it’s time to list your home on Facebook marketplace. You can do this on a desktop computer or the Facebook mobile app.

1. Open Facebook.com on your browser or open the mobile app and log into your account

2. Click on the Facebook marketplace app which will look like this:

3. Click the +Create New Listing button on desktop (on the mobile app click the Selling button first)

4. Select Home for Sale or Rent

5. Add your listing photos

6. Choose for Home For Sale

7. Select your property type

8. Continue to fill out all of the required fields such as Number of bedrooms, bathrooms, Property square feet, Price, and Description.

9. Complete any Advanced Details if possible.

10. Click Next.

11. Ignore the Delivery Method and click the Next button. If you’d like to List in more places such as FB groups you can do that at this point.

12. Review the listing preview on the right to verify your listing photos and details are correct.

13. Click the Publish button.

Now your listing will automatically be shared with people in your area who might be interested in buying it.

That’s all there is to it!

Vetting Potential Buyers

Now comes the exciting part.

After listing your home on marketplace, you’ll start to get messages about your property but it’s important to take the time to vet potential buyers carefully.

After all, you’ll be dealing with them directly and you want to be sure that they’re serious about buying your home and that they’re financially able to do so.

Here are a few tips for vetting potential home buyers when selling on Facebook:

Get to know them

Take the time to meet with potential buyers in person and learn more about them. What are their motivations for buying a home? Do they have any questions or concerns about your property? Try to get a sense of whether or not they would be a good fit for your home.

Check their financials

They’ll need to provide proof of income and assets in order to get a mortgage, so ask to see these documents early on in the process. This will give you a good idea of whether or not they can actually afford to buy your home.

Get a pre-approval letter from their lender

A pre-approval letter from potential buyers indicates that the buyer has been approved for a loan and is ready to purchase a home. Having a pre-approval letter in hand can ensure that the potential buyer is qualified and most likely ready to purchase a home in the near future.

Final thoughts

Selling a home on Facebook marketplace is a great way to reach a large audience of potential buyers quickly and easily. By following the steps above, you can list your home and start receiving offers in no time. Just be sure to vet potential buyers carefully before moving forward with any sale.

Learn more about selling your house with our other resources:

  1. Learn how easy it is to sell your house fast with HomeBeacon
  2. A quick and easy guide on selling property with multiple owners
  3. Our ultimate guide on documents needed for selling a house by owner.

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